Company

Corporate Structure

The company has been named Strenesse AG since January 2000. By converting to an Aktiengesellschaft (roughly equivalent to a joint-stock company), Strenesse created the necessary preconditions for intensive international expansion and continued growth. The Strehle family are majority shareholders. The company comprises the sales subsidiaries in Milan, Italy – Strenesse Group Italia S.p.A (founded 1995) and Strenesse S.p.A. (founded 2000) – plus a sales subsidiary in New York, USA – Strenesse USA Inc. (founded 2000). In Japan, Strenesse AG operates with Sanki Shoji Co. Ltd.

The brand

The Strenesse label was established in 1969. The Strenesse Blue line was launched in the 1990s and the designer brand personalised by the addition of the name Gabriele Strehle. The first menswear collection Strenesse Men appeared on the market in 2002. From autumn/winter 2013/2014, all lines and their respective accessories will be united under the "Strenesse" brand.

The markets and
their development

Germany and German-speaking countries are still the largest market for the Strenesse brand. Non-German sales currently account for around 50% of total, with plans to increase this proportion to 65% to 70% over the next five years. Focus markets were designated for the internationalization process and local branches were established there, with Italy, USA, Japan and Eastern Europe currently representing the strongest markets. The main focus of international strategy is on the development of stores, shop-in-shops and sales area concepts with sales partners and leading department stores.

Production

The vast majority of production is based in Europe, with fabrics primarily manufactured in Italy. The Nördlingen headquarters employs around 200 production staff. Nördlingen is the centre for the development of production expertise, and the training centre for the technical staff that ensure Strenesse quality is maintained throughout all production facilities.