Company

2013

"Strenesse Gabriele Strehle" and "Strenesse Blue" lines to be united under the "Strenesse" brand from autumn/winter 2013/2014. Gabriele Strehle and Viktoria Strehle leave the company.

2012

Change in the management team of Strenesse AG: Luca Strehle is CEO, Erich Sauter CFO and Gerd Strehle Chairman of the supervisory board

2011

Shop Opening of a Strenesse Gabriele Strehle Monostore in Baden-Baden

2010

Launch of Strenesse Gabriele Strehle signature perfume.

2010

For the World Championship the book " Die Spieler" [The player] was published in collaboration with Ellen von Unwerth.

2010

Opening of three further Strenesse Blue monostores in Berlin, Munich and Stuttgart.

2009

Luca Strehle enters the company and is responsible for sales of the Strenesse Blue line and licensed products.

2008

Strenesse Blue presents its latest collection at Mercedes-Benz Fashion Week Berlin.

2008

Opening of the first Strenesse Blue monostore in Hamburg.

2007

Strenesse Gabriele Strehle presents its latest collection at the first Mercedes-Benz
Fashion Week Berlin. Viktoria Strehle joins the management team as Head of Accessories
and Head of Own Retail, shortly afterwards taking on the additional position of Creative
Director Strenesse Blue.

2006

Strenesse Men is the official outfitter of the German national football team.

2005

First Strenesse Gabriele Strehle runway show in New York. The Strenesse Gabriele Strehle licensed eyewear collection, featuring sunglasses and prescription eyewear, is launched.

2004

STRENESSE – The Label – The Brand

2002

Menswear line Strenesse Gabriele Strehle is launched. The first menswear collection is presented in Milan.
Gabriele Strehle publishes her book "Ob ich das schaffe" - The other way to success, an autobiography

2001

Flagship store opens in Munich, featuring a new store concept by star architect Christian Liaigre. Launch of fragrance Gabriele Strehle.

2000

Strehle GmbH & Co. KG is converted into Strenesse AG. New York-based sales subsidiary Strenesse USA Inc. is founded. Strenesse S.p.A., Milan, is founded, initially with responsibility
for the menswear project and later for the accessories lines.

1999

Jeans licence – Gabriele Strehle Jeans

1998

The Strenesse undergoes international expansion and segmentation into product worlds – Strenesse develops into a designer brand. The characteristic image campaign is launched, commissioning top photographers. Bestehender Websitetext: The company's designer line
is personalized and renamed Strenesse Gabriele Strehle.

1996

Shoe and bag lines are launched, initially under licence.

1995

First fashion show in Milan. Subsidiary Strenesse Group Italia S.p.A., Milan, is founded, with responsibility for distribution of all lines on the Italian market. Launch of Strenesse in Japan.
First own-brand stores open in Düsseldorf and Milan.

1994

Launch of STRENESSE BLUE Casual Collection

1993

Launch of Strenesse Blue

1990

The Strenesse undergoes international expansion and segmentation into product worlds – Strenesse develops into a designer brand. The characteristic image campaign is launched, commissioning top photographers.

1989-90

The Strenesse brand philosophy is developed.

1982

216 industrial staff, 42 salaried staff Branches in Germany, Benelux, Switzerland, Austria, UK and Ireland. 50% of production takes place in Nördlingen and 50% at South German contractors and international production facilities.

1975-90

Gabriele Strehle develops the characteristic Strenesse style

1976

Second expansion in Nördlingen: trainee division, cutting department and materials warehouse.

1975

Gabriele Strehle takes over as Head of Creative Design

1973

Second expansion in Nördlingen: finished goods warehouse, button room and pressing room

1972

The company is converted into Bekleidungswerk Strehle GmbH & Co. KG. Gerd Strehle joins as a partner.

1969

New product line "Strenesse"

1965

New production facilities are built; the company relocates to Eichendorffplatz – still its headquarters today.

1959

The collection is expanded to include dresses in addition to the previous focuses on coats and suits. 201 employees.