German design aiming for the best possible quality and cut – STRENESSE AG has been following this tradition ever since it was founded in 1949.
The fashion house from Nördlingen in Germany is now well known as a premium brand far beyond the borders of its home country, and sells its collections around the world, for example in Italy, Japan and the USA. The brand has its own showrooms in international fashion centers such as Milan and New York.
Every season, Creative Director Natalie Acatrini wows her customers with refined collections that she develops jointly with her design team.
Since 2000, the company operates as STRENESSE AG. By converting to an “Aktiengesellschaft” (similar to a joint-stock company), STRENESSE created the necessary preconditions for intensive international expansion and continuing growth. The Strehle family is majority shareholders.
The company comprises sales subsidiaries in Milan, Italy (STRENESSE S.p.A.). In the USA, STRENESSE AG operates with SGN Group as well as with Sanki Shoji Co. Ltd. in Japan.
Since November 2014, Gerhard Geuder (COO/CFO) and Michael Pluta (CRO) manage the STRENESSE AG.
The Brand “STRENESSE”
The label “STRENESSE” was established in 1969, a combination of the family name “Strehle” and the French word “Jeunesse”. In the 1990s, the “STRENESSE Blue” line was launched, and the brand was personalized by adding the designer’s name “STRENESSE Gabriele Strehle”. The first menswear collection “STRENESSE Men” appeared on the market in 2002.
Since autumn/winter 2013, all lines – including the relevant accessories – have been available under the core brand "STRENESSE”.
The Markets and Their Development
The core markets for the STRENESSE brand are the German-speaking countries, Italy, Japan, USA as well as Eastern Europe. The main focus of the international strategy lies on the development of franchise-shops, sales area concepts with wholesale partners as well as multi-label department stores (shop-in-shop).
The collection is presented in the STRENESSE showrooms in Munich, Dusseldorf, Milan, New York and Tokyo.
The majority of production is based in Europe, with fabrics primarily manufactured in Italy. The Nördlingen headquarter employs about 110 staff. Nördlingen is the center for the development of production expertise, and the training center for the technical staff that ensures STRENESSE quality is maintained throughout all production facilities.
At STRENESSE, sustainable business practices mean taking social, ethical and ecological factors into consideration when defining strategy and making everyday decisions. STRENESSE has committed itself to acting responsibly towards the environment, society and its employees.
STRENESSE believes that responsible use of the Earth's natural resources means taking comprehensive environmental protection in all areas of the business into consideration, and also, amongst other things, ensuring that animals are treated with respect. We have a particular responsibility in areas where products of animal origin are used for clothing. We produce high-quality products in various locations and adhere to all national and international laws.
Our employees are our greatest assets. We also have responsibility towards them. At STRENESSE, this means systematic personnel development in particular, which recognizes and promotes potential in each individual employee.
In addition to this, STRENESSE also emphasizes employee responsibility and motivation. Openness in communication and transparency in all business processes are fixed elements of the STRENESSE corporate culture and foster the commitment and personal responsibility of our employees.