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Data protection

Data Protection Policy of the STRENESSE New GmbH Online Store

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STRENESSE Data Protection Policy

1. Responsible Parties

STRENESSE New GmbH (“Strenesse”) attaches great importance on a legitimate application of data processing aiming to protect your personal information. The personal information, which you entrust to Strenesse when visiting the STRENESSE GmbH Online Store (“Online Store”), is gathered and protected in compliance with statutory provisions – for instance, the German Telemedia Act and the German Data Protection Act – as well as with principles as stated in the following.

Responsible party for the operation of the Online Store at including all its webpages and all adjustments for mobile devices like smartphones, tablets etc. is

Strenesse New GmbH

Eichendorffplatz 3

86720 Noerdlingen


Phone: +49 (0)9081- 807 0*


Strenesse would like to point out that some functions or applications of the desktop version as described hereinafter may not be offered on all versions for mobile devices.

Strenesse will not be liable for content and information about Strenesse provided by websites of third parties (e.g. multi-label platforms, wholesale partners, affiliate partners), and cannot guarantee for the content to be correct, up to date or complete. Solely the respective supplier or operator of theses websites is responsible for their contents. This also applies to the application of the data processing by third party websites.

2. Collection of Personal Data

Personal data mean any information relating to an identified or identifiable natural person such as your first and last name, your phone number, your date of birth, your billing and shipping address or your e-mail address. Strenesse collects, processes and uses such data only in accordance with statutory provisions, or as far as you allowed permission to use your personal data, e.g. when subscribing for the Online Store Newsletter.

In addition the STRENESSE New GmbHcollects, processes and uses only personal data that you provide within the framework of placing your order, you saved in your personal customer account or which is collected when visiting our Online Store in order to legitimately justify, process and fulfill your contract of purchase.

For only visiting the Online Store, it is not necessary to provide any of our personal details. Personal information will only be stored if you allow permission to do so, e.g. when using the contact form or within your personal customer account.

Whenever the Customer accesses one of the pages of the Online Store, or downloads a file, access information relating to this process and browser data are stored in a log file on Strenesse servers. This information may contain your IP address, browser settings and type, operating system, access status, date and time of your visit or pages the Customer accessed the Online Store from. This data is gathered to generate statistics helping Strenesse to continuously optimize the Online Store to your requirements.

2.1. Customer Account

Within the Online Store, you have the possibility to register for your personal customer account where you need to enter only once your personal information, billing and shipping address for all your future purchases; where you can view your order history, create your personal whish list with all your favorite articles or manage your newsletter settings at any time.

To register for such customer account, your name, your billing and shipping address, your e-mail address and a personally chosen password are required. Your e-mail address and your password will serve as your login data.

All data entered are transmitted by 256-bit SSL encryption.

2.2. Placing an Order as a Guest (“Guest Order”)

If you wish to place an order without registering for a personal customer account, Strenesse offers placing an order as a guest. To do so, you are asked to enter your first and last name, your billing and shipping address, your e-mail address, as well as optional your date of birth and your phone number.

Strenesse requires your first and last name, your billing and shipping address to generally process and ship your order. Your phone number further helps a smooth order processing in case questions relating to your order arise which are fastest to clarify directly over the phone.

Your e-mail address is needed to confirm your order. Your date of birth is important if you choose a method of payment (e.g. on invoice), which requires carrying out a credit check, as this data is an additional means of identification that distinguishes you from other users.

For the purpose of placing a guest order, a fast-track account is created where your entered data remains saved enabling you to return to your ordering process after disrupting it (e.g. to view your shopping bag or to look for further articles) without having to start entering all data anew.

Strenesse exclusively uses all data provided by you to process and fulfill your order. Your data will be locked for further use (e.g. for advertising purposes) after both completion of the contract and full payment. Your entered data will be deleted according to the applicable tax and commercial provisions, unless you explicitly have agreed to the further use of your data (e.g. by subscribing to the newsletter).

2.3. Credit Check and Address Verification

When choosing payment on invoice during the order process, Strenesse may – given proof of legitimate interest - carry out an automated run credit check and/or validation of billing address upon request by one of the institutions listed below. Such checks may be run on your name, your address and your date of birth identifying a “score-value” on the basis of mathematical calculations and evaluating a potential credit risk from that.

These institutions carry out the credit check:

creditPass GmbH
Mehlbeerenstraße 4
82024 Taufkirchen


Bürgel Wirtschaftsinformationen GmbH & Co. KG
Gasstraße 18
22761 Hamburg


arvato infoscore GmbH
Rheinstraße 99
76532 Baden-Baden 


Creditreform Boniversum GmbH
Hellersbergstraße 11
41460 Neuss


The billing address validation is carried out by:

United Parcel Service Deutschland S.à r.l. & Co. OHG
Görlitzer Straße 1
41460 Neuss

You will find further information about these partners on their above stated websites. By contacting them directly, you also have the possibility to request a self-disclosure about the data saved about you by these institutions.

In the event of default, your data will be passed on for the purpose of debt enforcement to the following debt collection agency:

atriga GmbH
August-Bebel-Straße 29
63225 Langen 


3. Processing and Use of Personal Information

Strenesse processes and uses all personal data for fulfilling your orders and enquiries in accordance with applicable data-protection legislation and only to the extent required in each case.

3.1. Use of Service Providers

For processing and shipping your order as well as for distributing newsletters, promotional or editorial e-mailings, Strenesse cooperates with specific service providers. All our cooperation partners handle personal information on behalf of Strenesse and in compliance with statutory data protection provisions. All personal data are only used for the purpose for which it is provided to Strenesse and are not passed on to any other third parties. Strenesse does not trade with personal information.

The decision is entirely yours whether you wish to enter your data for the relevant purposes at the Online Store.

3.1.1. Processing an Order

Your personal details are only used by the Online Store to process your order and payment. For this purpose.

Payment on invoice:

Strenesse New GmbH

Eichendorffplatz 3
D-86720 Nördlingen

Payment by credit card:

Heidelberger Payment GmbH
Vangerowstraße 18
69115 Heidelberg


Payment via Paypal:

PayPal (Europe) S.à r.l. et Cie, S.C.A.
22-24 Boulevard Royal
2449 Luxembourg 



3.1.2. Newsletter and Promotional e-Mailings

To subscribe for the Online Store Newsletter, only your name and your e-mail address are required. After clicking the “Subscribe” button, an e-mail will be sent to you asking to confirm your newsletter subscription. This procedure ensures that your personal information has not been used by a third party. For sending newsletters and e-mailings, the e-mailing software tools of these partners are used:

Shopware AG
Eggeroder Str. 6
48624 Schoeppingen


Mapp Digital Germany GmbH

Dachauer Str. 63
80335 Munich


You can unsubscribe from newsletters and e-mailings at any time via e.g. the link included at the bottom of each newsletter or the “Unsubscribe” button at the Online Store.

3.1.3. Customer Service

Your personal information will be used by our customer service only for contacting you in regards to your orders, for processing your enquiries or for solving issues. The Strenesse customer service is managed by

Strenesse New GmbH

Eichendorffplatz 3
D-86720 Nördlingen
Phone: +49 (0)9081-807 404 (Mo-Fr: 8:00 – 18.00)


3.2. Cookies and Web Beacons

3.2.1. Cookies

Cookies are small files of text data sent by websites, which are stored by your browser on the hard drive of your computer, tablet or mobile phone. Strenesse uses this technology to improve the Online Store (e.g. to make website navigation easier), to optimize your user experience (e.g. to identify most popular pages and features) as well as to better the offers presented to you at the Online Store. The use of cookies, by e.g. logging your personal preferences, enables Strenesse to save your virtual shopping bag or to recognize you when you visit the Online Store again. In addition, some cookies will be sent by third parties enabling Strenesse to place product recommendations that reflect your personal interests offered to you on our partners’ websites (“retargeting”).

The information acquired does not allow identification of an individual nor includes any payment details. You can change your browser settings to block or delete cookies. If you do so, Strenesse would like to point out that some areas or functions of the Online Store may no longer function properly.

3.2.2. Web Beacons (Pixel Tags)

At the Online Store, Strenesse also uses web beacons (also called “pixel tags”), which are small graphics. When opening a page, a web beacon will be downloaded from a server and registered, e.g. enabling to identify which pages were viewed, when and which actions were undertaken.

3.3. Web Analytic Tools and Social Plugins

3.3.1. Web Analytic Tools

Strenesse uses Google Analytics, a web analytic tool provided by Google Inc. (“Google”), as well as the Web analytic tool by Shopware AG (“Shopware”). These analytical tools use cookies, which are stored on your computer to help the website analyze how users view the pages. The acquired information about the use of the Online Store (including your IP address) is passed on to Google servers where it is stored. Google and Shopware will use this information to evaluate your clicking behavior at the Online Store, to compile reports and statistics for Strenesse, and to provide further services relating to the use of the Online Store and the Internet.

Google may also transfer this information to third parties if required by law or if these third parties process the data on Google's behalf. Google will not link your IP address to other data stored by Google. You can prevent cookies from being stored by setting your browser settings accordingly. If you do so, Strenesse would like to point out that some areas or functions of the Online Store may no longer function properly.

By using the Online Store, you agree to the processing of data about you in the way described above and for the purpose stated above. To object the collection and storage of such data as well as to generally deactivate Google Web Analytics, you can download and install a browser add-on here.

For more information about the web analytic tools of Shopware please visit their website here.
For more information on Google Analytics, click here.

3.3.2. Social Plugins

Social Plugins from Facebook and Instagram are integrated at the Online Store. When viewing a page with one of these plugins implemented, your browser may use the plugin to establish a connection with the servers of the providers. If logged into one of the mentioned social media providers, the respective provider may assign your visit directly to your social media account.

Strenesse does not have any control or liability over the data content, which providers collect through plugins. For more information in regards to the protection of your personal data by these providers, please visit their websites:



4. Data Security

Strenesse uses a variety of technical and organizational security processes to protect your personal information stored with us. Your payment details are protected when being transmitted by using a 256-bit SSL (Secure Sockets Layer) encryption. Furthermore, all payment providers are PCI-DSS (Payment Card Industry Data Security Standard) certified. Strenesse regularly aligns its security processes to newest technological developments and optimizes them continuously.

5. Right to Obtain, Correct or Delete Information

The Customer has the right to obtain all details regarding personal information stored with Strenesse, if applicable, their origins and the purpose of their storage.

Besides this, the Customer has the right to correct, block or delete personal data as well as to revoke any given permission relating to the collection, processing or use of data at any time with future effect.

If you have questions or enquiries on data protection or on the processing and use of your personal data, please contact us by e-mail:

6. Supported Browsers

The Online Store is optimized for the latest versions of Firefox, Chrome, Safari and Internet Explorer (as of version 9). When using an older browser, Strenesse would like to point out that areas or functions of the Online Store may not function properly or can only be viewed partially.

7. Modifications

Strenesse New GmbH reserves the right to modify this Data Protection Policy from time to time.


Date: August 2018

*Call to Deutsche Telekom landline (Germany), prices from mobile or landline providers may vary.