Please enter your search term and press the ENTER key.

History

2014

STRENESSE is run by Gerhard Geuder (COO/ CFO) and Michael Pluta (CRO)

 

2013

Gerhard Geuder announced as new CFO and COO

Natalie Acatrini announced as new Creative Director

"STRENESSE Gabriele Strehle" and "STRENESSE Blue" lines to be united
under the brand "STRENESSE" from autumn/winter 2013

Gabriele Strehle and Viktoria Strehle leave the company

 

2012

Change in the management team: Luca Strehle announced CEO and Gerd Strehle Chairman of the Supervisory Board

 

2010

Launch of "STRENESSE Gabriele Strehle" signature fragrance

 

2009

Luca Strehle enters the company and is responsible for sales of the “STRENESSE Blue” line and licensed products

 

2008

"STRENESSE Blue" presents its latest collection at Mercedes-Benz Fashion Week, Berlin

Viktoria Strehle takes on the position of Creative Director "STRENESSE Blue"

 

2007

"STRENESSE Gabriele Strehle" presents its latest collection at the first Mercedes-Benz Fashion Week, Berlin

 

2006

"STRENESSE Men" is the official outfitter of the German National Football Team

The "STRENESSE Gabriele Strehle" licensed eyewear collection is launched

 

2005

First "STRENESSE Gabriele Strehle" runway show in New York

 

2004

Claudia Schiffer and Boris Becker become brand ambassadors

 

2002

Menswear line "STRENESSE Gabriele Strehle" is launched

The first menswear collection is presented at the Milano Fashion Show in Milan

 

2001

Launch of fragrance Gabriele Strehle

Design of the uniform for Lufthansa AG

 

2000

Strehle GmbH & Co. KG is converted into STRENESSE AG

New York-based sales subsidiary STRENESSE USA Inc. is founded

STRENESSE S.p.A., Milan, is founded, initially with responsibility for the menswear project and later for the accessories lines

 

1998

The company's designer line is personalized and renamed "STRENESSE Gabriele Strehle"

STRENESSE undergoes international expansion and segmentation into product worlds – STRENESSE develops into a designer brand

 

1996

Shoe and bag lines are launched, initially under license

 

1995

First fashion show in Milan

Subsidiary STRENESSE Group Italia S.p.A., Milan, is founded, with responsibility for distribution of all lines on the Italian market

Launch of STRENESSE in Japan

 

1993

Launch of "STRENESSE Blue"

 

1982

Branches in Germany, Benelux, Switzerland, Austria, UK and Ireland. 50% of production takes place in Nördlingen and 50% at South German contractors and international production facilities

 

1975 - 1980

Gabriele and Gerd Strehle develop the brand (combination of the family name “Strehle” and “Jeunesse”) and the characteristic STRENESSE style

 

1976

Gabriele Strehle takes over as Head of Creative Design

Second expansion in Nördlingen: trainee division, cutting department and materials warehouse

 

1973

First expansion in Nördlingen: finished goods warehouse, button room and pressing room

 

1972

The company is converted into Bekleidungswerk Strehle GmbH & Co. KG
Gerd Strehle joins as a partner

 

1969

New product line "STRENESSE"

 

1965

New production facilities are built; the company relocates to Eichendorffplatz – still its headquarters today

 

1959

The collection is expanded to include dresses in addition to the previous focuses on coats and suits

 

1958

The company is renamed Bekleidungswerk Strehle KG, Nördlingen/Bavaria

 

1949

The company Wohlfahrt & Co is founded by the Strehle family in Nördlingen.
Its operations involve making woven fabrics up into shorts, traditional jackets and coats.
Women's coats and suits are added.
Operations are gradually focused on womenswear.