STRENESSE is run by Gerhard Geuder (COO/ CFO) and Michael Pluta (CRO)
Gerhard Geuder announced as new CFO and COO
Natalie Acatrini announced as new Creative Director
"STRENESSE Gabriele Strehle" and "STRENESSE Blue" lines to be united
under the brand "STRENESSE" from autumn/winter 2013
Gabriele Strehle and Viktoria Strehle leave the company
Change in the management team: Luca Strehle announced CEO and Gerd Strehle Chairman of the Supervisory Board
Launch of "STRENESSE Gabriele Strehle" signature fragrance
Luca Strehle enters the company and is responsible for sales of the “STRENESSE Blue” line and licensed products
"STRENESSE Blue" presents its latest collection at Mercedes-Benz Fashion Week, Berlin
Viktoria Strehle takes on the position of Creative Director "STRENESSE Blue"
"STRENESSE Gabriele Strehle" presents its latest collection at the first Mercedes-Benz Fashion Week, Berlin
"STRENESSE Men" is the official outfitter of the German National Football Team
The "STRENESSE Gabriele Strehle" licensed eyewear collection is launched
First "STRENESSE Gabriele Strehle" runway show in New York
Claudia Schiffer and Boris Becker become brand ambassadors
Menswear line "STRENESSE Gabriele Strehle" is launched
The first menswear collection is presented at the Milano Fashion Show in Milan
Launch of fragrance Gabriele Strehle
Design of the uniform for Lufthansa AG
Strehle GmbH & Co. KG is converted into STRENESSE AG
New York-based sales subsidiary STRENESSE USA Inc. is founded
STRENESSE S.p.A., Milan, is founded, initially with responsibility for the menswear project and later for the accessories lines
The company's designer line is personalized and renamed "STRENESSE Gabriele Strehle"
STRENESSE undergoes international expansion and segmentation into product worlds – STRENESSE develops into a designer brand
Shoe and bag lines are launched, initially under license
First fashion show in Milan
Subsidiary STRENESSE Group Italia S.p.A., Milan, is founded, with responsibility for distribution of all lines on the Italian market
Launch of STRENESSE in Japan
Launch of "STRENESSE Blue"
Branches in Germany, Benelux, Switzerland, Austria, UK and Ireland. 50% of production takes place in Nördlingen and 50% at South German contractors and international production facilities
1975 - 1980
Gabriele and Gerd Strehle develop the brand (combination of the family name “Strehle” and “Jeunesse”) and the characteristic STRENESSE style
Gabriele Strehle takes over as Head of Creative Design
Second expansion in Nördlingen: trainee division, cutting department and materials warehouse
First expansion in Nördlingen: finished goods warehouse, button room and pressing room
The company is converted into Bekleidungswerk Strehle GmbH & Co. KG
Gerd Strehle joins as a partner
New product line "STRENESSE"
New production facilities are built; the company relocates to Eichendorffplatz – still its headquarters today
The collection is expanded to include dresses in addition to the previous focuses on coats and suits
The company is renamed Bekleidungswerk Strehle KG, Nördlingen/Bavaria
The company Wohlfahrt & Co is founded by the Strehle family in Nördlingen.
Its operations involve making woven fabrics up into shorts, traditional jackets and coats.
Women's coats and suits are added.
Operations are gradually focused on womenswear.